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90’s song and its struggle to revive amidst modern tune

Will the art of 90's woo two min shorts audience?
Tejas Shekhar

The music scene in India is a vibrant tapestry, constantly evolving with new trends and artists captivating the young generation. However, a curious phenomenon is taking hold: a growing appreciation for 90's song. This begs the question – how are young Indians, raised on a diet of EDM, hip-hop, and independent music, connecting with the music of a bygone era?

Lata mangeshkar an iconic singer whose voice not only is cherished by millenials but also captivate the soul of youth. A voice among many that make grooving with 90's possible
Lata Mangeshkar (1929-1922) A voice, among many, that make grooving with 90's possible || instagram

A Tale of Two Eras: 90's song vs the present

There's a distinct difference between the 90's song and that of now. Today's music often thrives on thumping basslines, layered electronic production, and rapid-fire lyrics. The 90s, on the other hand, boasted a melody-driven style, with strong vocals and instrumental hooks taking center stage. Songs focused on storytelling, with themes of love, loss, and social commentary.

This shift in sound preference can be attributed to several factors. The rise of digital music platforms like Spotify and Apple Music has made accessing older music easier than ever. Films like "Lootera" (2013) and "Dear Zindagi" (2016) strategically incorporated classic songs into their narratives, reigniting interest in old melodies. More recently, movies like "Qala" (2022) have gone a step further – the entire soundtrack is a reinterpretation of iconic 90s songs by acclaimed music director Amit Trivedi. This approach not only pays homage to the past but also presents the music in a fresh, contemporary light, resonating with modern audiences.

Reimaginations aren't the only way old songs are finding new life. Remixes with updated beats and contemporary production techniques are another popular trend. These reinventions introduce the original melody to a new generation, often sparking rediscovery of the original track.

The Allure of 90's: Beyond Nostalgia

The appeal of 90's song for young India goes beyond mere nostalgia. The era produced a wealth of timeless melodies that evoke a sense of simplicity and emotional depth often missing in today's fast-paced soundscapes. Additionally, the focus on strong vocals and storytelling resonates with young listeners seeking meaningful music.

The influence of classical music, often a prominent feature in 90s Bollywood soundtracks, also plays a role. The intricate melodies and rich instrumentation found in classical music add a layer of sophistication and cultural heritage to these songs, making them more than just catchy tunes. Studies have shown that listening to classical music can improve cognitive function, memory, and even reduce stress – benefits that may subconsciously draw young listeners towards the music of the 90s.

The Future of Retro: Will Gen Alpha Groove Too?

As the years roll on, the question arises – will the children of today, Gen Alpha, embrace the 90's song with the same fervor as their Gen Z counterparts? It's difficult to say definitively. Music trends are constantly evolving, and Gen Alpha will undoubtedly have their own unique taste.

However, the current trend of reinterpretation and reintroduction suggests that 90s music has the potential to continue captivating audiences for generations to come. After all, great melodies and relatable themes are timeless. Whether Gen Alpha embraces these "retro" tunes in their original form or enjoys them through modern reimagination, the music of the 90s has a chance to stay relevant and continue to find a place in the ever-evolving soundtrack of India and on streets through Flash mob.

Tejas Shekhar

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